What keeps us going when idea after idea gets shot down? It's the feeling we get the moment we finally find the perfect creative solution, get the perfect shot or compose the perfect track. We call that moment your booyah moment. It's a rush that makes you stand up and dance or call the interns in for a high five line. Everyone knows the feeling, and AICP wants to see the work that caused it.
High Kicks & Foul Music
We asked some of the industry's leading minds to tell us what they do when they have a creative breakthrough. Some people kick, some listen to music, some just nod their head and move on. But they all got to where they are because they know how to tell a good idea when they see one.